Have you ever been bored sitting on the couch. Scroll for something to do. Everything is either too far away or isn’t of interest to you. Or maybe you don’t feel like introducing yourself today. It doesn’t need to be that way.

Meet the Odyssey is an app where the Amazing Race with a bit of Tinder and a hint of Pokemon Go.. changes how we connect. And redefines how we travel.

I’m Christina. I have over a decade AI; our team is AI driven but customer focused. Our CTO has over twenty years in software engineering building and leading tech teams. Our head of ops is a Vet that keeps the team on track and in line.

We will launch our beta app in Summer 2025. We have received some interest and are working to prove product-market fit. We would like to collaborate with students to improve our go-to-market strategy, review, and post content promoting our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market, products and services.
• Reviewing marketing content in the form of posts, emails, short-form videos, etc.
• Deploying content according to our social media calendar to increase website traffic.
• Overseeing our channels and keeping them up-to-date.
• Tracking campaign performance.

Project Scope and Expectations:

During this project, students will create digital marketing materials for our products and services. 

Company Overview:

At Odyssey, we're working to change how we interact with the world. This project offers students an opportunity to gain insights into B2C consumer SAAS startups and the travel industry. As well as, our company culture, values, and the impactful work we do.

Project Details:

Provide more detailed information about the project, breaking down tasks and milestones. This includes:

• Create 20 - 30 short-form videos Instagram/Youtube.
• Create 20 - 30 posts for Instagram
• Create a Social media Calendar
• Schedule content to content scheduler
• Create 5 - 10 Google ads
• Create 5 - 10 Reddit ads
• Develop copy for 5-10 landing pages
• Recommend marketing strategies
• Track Marketing Impacts

Final Deliverables:

Provide details about what the student will upload to the platform as their final deliverable(s).

• Final document containing all of the marketing materials created & recommended strategies.
• A presentation on the impact of the initiatives.
• Next Best Actions for the startup to take.

For students: To validate the completion of your work, please submit deliverables as uploaded files with a reflection note at the end of your project. These files can take various formats, including Word documents, PDFs, JPEG images, presentations, and more. We request tangible proof or an example showcasing your completed work. If the project involved an Non-Disclosure Agreement (NDA), please provide redacted deliverables or a sample of non-confidential work.

Benefits for Students:

• Develop skills in digital marketing strategies.
• Gain exposure to real-world, industry-relevant challenges.
• Access potential networking opportunities with industry professionals.

*Looking for multiple students for a total of 210 videos, 210 Instagram posts, 15-40 Google ads, 15-40 Reddit ads