Custom CRM and Lead Tracking Tool Development

myAIpathway Inc. seeks to enhance its operational efficiency by developing a custom Customer Relationship Management (CRM) and lead tracking tool. The goal of this project is to streamline the management of client interactions, improve lead tracking, and facilitate internal project management related to content and product feature development. The current systems in place are fragmented and do not provide a cohesive view of client interactions and project progress. By creating a unified tool, myAIpathway Inc. aims to improve communication, reduce redundancy, and enhance decision-making processes. The project will involve designing a user-friendly interface, integrating existing data, and ensuring the tool can be easily updated as the company grows. This project provides an opportunity for learners to apply their knowledge of software development, user experience design, and data integration. This tool will be expected to be part of the FRED Marketplace suite of applications that can be made available to premium subscribers.