New Product Innovation & Launch


Project scope
Categories
Market research Competitive analysis Market expansion Product or service launch Sales strategySkills
ethical standards and conduct epic emr marketing go-to-market strategy product lining promotional merchandise promotional strategies sales new product development pricing strategiesWe would like students to help us with create a strategy for launching a CBD infused body product line that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.
Our Organic Skincare
CLEARlife is a Canadian, female-founded, natural, sustainable and ethically made skincare line geared for epic love of self, others, and the planet.
Our Values
It’s about the work required, and beauty to behold, to connect with and express that which is more fundamental and meaningful. But most of all, it’s about finding ways to be in service to a better world. We strive for YBM (yield beyond money).
Ultimately, you will be working on strategy for our organization, and other collateral that we can use as go-to marketing tools.
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
www.clearlifeinc.com
To accomplish this, we expect the student(s) will create a Go-To-Market Strategy
- Creating a A go-to-market strategy, a strategy outline with concrete steps and considerations required to bring a our new product to the marketplace.
- Define your pricing strategy, craft promotion strategy, identify sales and distribution channels, set metrics to follow performance
- Evaluate recent successful user-generated campaigns, preferably in our sector
- Identify media outlets that are most beneficial to share our story
Students will work closely with the the founders of CLEARlife who are supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
Our Organic Skincare
CLEARlife is a Canadian, female-founded, natural, sustainable and ethically made skincare line geared for epic love of self, others, and the planet.
Our Mission
Our mission is to improve and nurture others’ lives, spirits and the planet by being good stewards of the earth, our communities, and self.
Our Values
It’s about the work required, and beauty to behold, to connect with and express that which is more fundamental and meaningful. But most of all, it’s about finding ways to be in service to a better world. We strive for YBM (yield beyond money).