New Product Innovation & Launch

Closed
CLEARLIFE
Toronto, Ontario, Canada
Charlotte Carson
Marketing Director & Founder
(8)
3
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Competitive analysis Market expansion Product or service launch Sales strategy
Skills
ethical standards and conduct epic emr marketing go-to-market strategy product lining promotional merchandise promotional strategies sales new product development pricing strategies
Details

We would like students to help us with create a strategy for launching a CBD infused body product line that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

Our Organic Skincare

CLEARlife is a Canadian, female-founded, natural, sustainable and ethically made skincare line geared for epic love of self, others, and the planet.

Our Values

It’s about the work required, and beauty to behold, to connect with and express that which is more fundamental and meaningful. But most of all, it’s about finding ways to be in service to a better world. We strive for YBM (yield beyond money).

Ultimately, you will be working on strategy for our organization, and other collateral that we can use as go-to marketing tools.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

www.clearlifeinc.com

Deliverables

To accomplish this, we expect the student(s) will create a Go-To-Market Strategy

  • Creating a A go-to-market strategy, a strategy outline with concrete steps and considerations required to bring a our new product to the marketplace.
  • Define your pricing strategy, craft promotion strategy, identify sales and distribution channels, set metrics to follow performance
  • Evaluate recent successful user-generated campaigns, preferably in our sector
  • Identify media outlets that are most beneficial to share our story
Mentorship

Students will work closely with the the founders of CLEARlife who are supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Consumer goods & services, Marketing & advertising, Cosmetics & beauty

Our Organic Skincare
CLEARlife is a Canadian, female-founded, natural, sustainable and ethically made skincare line geared for epic love of self, others, and the planet.

Our Mission
Our mission is to improve and nurture others’ lives, spirits and the planet by being good stewards of the earth, our communities, and self.
Our Values
It’s about the work required, and beauty to behold, to connect with and express that which is more fundamental and meaningful. But most of all, it’s about finding ways to be in service to a better world. We strive for YBM (yield beyond money).