AiHello - Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We’re looking for a student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?: 4 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site Social Media Management: overseeing different channels that we own and keeping them up-to-date Content Development SEO Interacting with users on Social Media Posting on Instagram, Twitter, TikTok and Facebook FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: We would like to grow our social media user base and create some tangible videos. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Ganesh Krishnan + Saif

Brain 1st - Build a Helpdesk for a Start-up Company

PROJECT DESCRIPTION BrainAhead is an e-learning platform for teachers that contains a variety of courses that can benefit any student’s behavior, learning and movement. The platform is built to prepare students brains for the day ahead, just like a warm-up before a workout. Teachers use it as a tool to impact classroom compliance and behavior with the click of a button, in under ten minutes a day. It is aligned with curriculum competencies and integrates into a teacher’s day seamlessly. In order to engage, attract, onboard, and retain new and current customers to the highest degree, the BrainAhead team requires a strong customer support infrastructure. This is why we are looking for a creative, bright, hard-working individual who will help to create an effective onboarding and customer support knowledge center on our internal system. KEY PROJECT ACTIVITIES Researching the platform and learning all of the key aspects of the resource to understand the customer experience and gain a strong foundation to creating the knowledge & support center in consultation with our Head of Community & Customer Success Looking at own experience, recent customer questions and current FAQ page to compile all possible questions that may be asked Gaining a strong understanding of our internal business software, HubSpot, where our knowledge & support center will be hosted Creating easy-to-follow answers and supplementary walk-through videos as needed to integrate into the data room in HubSpot Finalizing and presenting a complete, accurate, brand-specific knowledge & support center to present to the team KEY SKILLS AND ATTRIBUTES Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. You are an excellent communicator who is able to see through the lens of a customer You are highly tech-savvy and eager to learn new software You are organized and are able to organize information in a logical fashion FINAL PROJECT DELIVERABLES A complete, updated and on-brand knowledge & support center built in BrainAhead's internal business software, HubSpot, that gives our customers the support they need when looking for pressing answers to their commonly asked questions Detailed written answers to commonly asked questions and supplementary walk-through videos for applicable questions

OptimizeAI - Communications

PROJECT DESCRIPTION: SafePath is a mobile application that crowdsources data to make active human-powered transportation safer. The app allows users to share experiences with obstructions, hazards and unsafe events on sidewalks, pathways and bike lanes. The success of collecting real-time data is based on engagement from the community. This project is to design a high-level plan, key messages and materials to engage youth to participate in sharing observations and experiences while using sidewalks or bike lanes. KEY PROJECT ACTIVITIES: Understand SafePath as a solution to help support growing active transportation across Canada Determine how best to encourage youth to crowdsource information for the collective benefit of their community Create a range of key messages for youth IDEAL ROLES/RESPONSIBILITIES: Communications Specialists x3 FINAL DELIVERABLES: Produce draft or market-ready materials (any social media or other marketing efforts) to encourage app download and us

Instratify - Brand Launch Intrapreneurship

Ash & Green is a DTC (“direct to consumer”) brand that makes going plastic-free in bathrooms and kitchens easy and chic with just-add-water cleaning and personal care products. Our first product is a solid shampoo bar, which is shipping to customers in early 2022. Let's kill the planet less! The brand is a big part of the Ash & Green strategy. We're being very purposeful to build a mission-driven brand completely driven by the community. This means no ad spend. Sustainable growth all the way!. Project Goal --> Help Ash & Green run a successful pre-launch campaign on Kickstarter. Sub-Goals: Identify a list of 1,000 micro-influencers and content creators across a range of niches including sustainable living, hairstylists, fitness junkies, clean beauty, home decor, and ethical fashionistas. Identify a smaller list of journalists for an earned media campaign and engage with them meaningfully. Social campaign assets — create Tiktoks + Instagram reels, stories, and grid posts teasing the Kickstarter campaign and for use during the Kickstarter campaign. The focus here will be on video, especially filming and editing original short-video clips with a smartphone. The goal would be to create 15-20 15-second video assets + supporting Instagram stories. Experience as a content creator yourself on TikTok/Instagram would be great even if it's personal, not business. Help create launch video — the most important aspect of any Kickstarter launch is the Kickstarter video! Following a similar format to Dollar Shave Club's or Purple's or Poo-Pourri's viral video, our goal is to create an infotainment-style launch video people enjoy watching and want to share. This would involve helping write the script, filming original clips, sourcing b-stock footage and background music the project partner employer will purchase, and editing the whole launch video together. Support and help grow the community — create on-brand social content for Instagram and TikTok. Engage with the community on Instagram and TikTok daily or every other day authentically through comments, likes, and DMs frequently throughout the week. No bots or tools. We do everything manually. Ideally, you are interested in one or all of these niches mentioned above in #1. If you're a content creator yourself, aspiring content creator, or aspiring entrepreneur, learn influencer marketing from the brand side and how to run a proper Kickstarter pre-launch campaign. Learning influencer marketing is becoming increasingly important for any consumer company as attention continues to diffuse from the few (e.g. old school TV networks and newspapers) to many (individuals).