AiHello - Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We’re looking for a student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?: 4 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site Social Media Management: overseeing different channels that we own and keeping them up-to-date Content Development SEO Interacting with users on Social Media Posting on Instagram, Twitter, TikTok and Facebook FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: We would like to grow our social media user base and create some tangible videos. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Ganesh Krishnan + Saif

Brain 1st - Build a Helpdesk for a Start-up Company

PROJECT DESCRIPTION BrainAhead is an e-learning platform for teachers that contains a variety of courses that can benefit any student’s behavior, learning and movement. The platform is built to prepare students brains for the day ahead, just like a warm-up before a workout. Teachers use it as a tool to impact classroom compliance and behavior with the click of a button, in under ten minutes a day. It is aligned with curriculum competencies and integrates into a teacher’s day seamlessly. In order to engage, attract, onboard, and retain new and current customers to the highest degree, the BrainAhead team requires a strong customer support infrastructure. This is why we are looking for a creative, bright, hard-working individual who will help to create an effective onboarding and customer support knowledge center on our internal system. KEY PROJECT ACTIVITIES Researching the platform and learning all of the key aspects of the resource to understand the customer experience and gain a strong foundation to creating the knowledge & support center in consultation with our Head of Community & Customer Success Looking at own experience, recent customer questions and current FAQ page to compile all possible questions that may be asked Gaining a strong understanding of our internal business software, HubSpot, where our knowledge & support center will be hosted Creating easy-to-follow answers and supplementary walk-through videos as needed to integrate into the data room in HubSpot Finalizing and presenting a complete, accurate, brand-specific knowledge & support center to present to the team KEY SKILLS AND ATTRIBUTES Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. You are an excellent communicator who is able to see through the lens of a customer You are highly tech-savvy and eager to learn new software You are organized and are able to organize information in a logical fashion FINAL PROJECT DELIVERABLES A complete, updated and on-brand knowledge & support center built in BrainAhead's internal business software, HubSpot, that gives our customers the support they need when looking for pressing answers to their commonly asked questions Detailed written answers to commonly asked questions and supplementary walk-through videos for applicable questions

OptimizeAI - Communications

PROJECT DESCRIPTION: SafePath is a mobile application that crowdsources data to make active human-powered transportation safer. The app allows users to share experiences with obstructions, hazards and unsafe events on sidewalks, pathways and bike lanes. The success of collecting real-time data is based on engagement from the community. This project is to design a high-level plan, key messages and materials to engage youth to participate in sharing observations and experiences while using sidewalks or bike lanes. KEY PROJECT ACTIVITIES: Understand SafePath as a solution to help support growing active transportation across Canada Determine how best to encourage youth to crowdsource information for the collective benefit of their community Create a range of key messages for youth IDEAL ROLES/RESPONSIBILITIES: Communications Specialists x3 FINAL DELIVERABLES: Produce draft or market-ready materials (any social media or other marketing efforts) to encourage app download and us

Instratify - Brand Launch Intrapreneurship

Ash & Green is a DTC (“direct to consumer”) brand that makes going plastic-free in bathrooms and kitchens easy and chic with just-add-water cleaning and personal care products. Our first product is a solid shampoo bar, which is shipping to customers in early 2022. Let's kill the planet less! The brand is a big part of the Ash & Green strategy. We're being very purposeful to build a mission-driven brand completely driven by the community. This means no ad spend. Sustainable growth all the way!. Project Goal --> Help Ash & Green run a successful pre-launch campaign on Kickstarter. Sub-Goals: Identify a list of 1,000 micro-influencers and content creators across a range of niches including sustainable living, hairstylists, fitness junkies, clean beauty, home decor, and ethical fashionistas. Identify a smaller list of journalists for an earned media campaign and engage with them meaningfully. Social campaign assets — create Tiktoks + Instagram reels, stories, and grid posts teasing the Kickstarter campaign and for use during the Kickstarter campaign. The focus here will be on video, especially filming and editing original short-video clips with a smartphone. The goal would be to create 15-20 15-second video assets + supporting Instagram stories. Experience as a content creator yourself on TikTok/Instagram would be great even if it's personal, not business. Help create launch video — the most important aspect of any Kickstarter launch is the Kickstarter video! Following a similar format to Dollar Shave Club's or Purple's or Poo-Pourri's viral video, our goal is to create an infotainment-style launch video people enjoy watching and want to share. This would involve helping write the script, filming original clips, sourcing b-stock footage and background music the project partner employer will purchase, and editing the whole launch video together. Support and help grow the community — create on-brand social content for Instagram and TikTok. Engage with the community on Instagram and TikTok daily or every other day authentically through comments, likes, and DMs frequently throughout the week. No bots or tools. We do everything manually. Ideally, you are interested in one or all of these niches mentioned above in #1. If you're a content creator yourself, aspiring content creator, or aspiring entrepreneur, learn influencer marketing from the brand side and how to run a proper Kickstarter pre-launch campaign. Learning influencer marketing is becoming increasingly important for any consumer company as attention continues to diffuse from the few (e.g. old school TV networks and newspapers) to many (individuals).

Dwellcome - Strategic Marketing & Design

PROJECT DESCRIPTION: ABOUT COMPANY Dwellcome is an early-stage hyperlocal onboarding marketplace startup, where amenities are recommended to new residents, short-term renters, and tourists when they relocate or visit a new community. I work with local channel partners including Realtors, Landlords, Airbnb Hosts, and BIA’s who can create white-labeled digital curated guides based on community recommendations to match their client's, or guests' lifestyle needs. I also want to help stores bring foot traffic back into their brick & mortar locations following the pandemic. Store owners will have the ability to manage their digital presence and if their store is recommended in a digital curated guide they will have the opportunity to offer targeted incentives in order to convert new residents into potential future customers. What's unique about our SaaS is this is not another nearby app for a new resident to download, this is a "pay-it-forward experience" we want to provide new residents to feel surprised, welcomed, help them discover the amazing things in their new community, and have the opportunity to meet their neighbors without having to do anything on their part. PROJECT SCOPE I am currently finishing up a Beta development milestone, and ready to start having users (future customers) test the product in closed beta for the application. I am also currently working/finishing up the marketing website via Webflow which I hope to have finished by Dec. 2021. Due to our unique concept, it has been a challenge marketing the product via social media because of my lack of experience in social media marketing, and because I am targeting so many different channel partners. I would like the opportunity to work with a team of students who can design a marketing strategy for Dwellcome that focuses on: Social Media - seamless brand marketing ( Currently I post everything, without a clear brand guideline) - targeted potential sales ( as I am targeting both channel partners, and stores separately maybe I need to differentiate my postings) - community awareness and participation ( I want people to celebrate their community, share pictures of their fave places in their neighbourhood or city/town). - tips & best practices ( for those new to a community or even new to the country might now know about regular tips ie: Recycling programs, home maintenance tips, and perhaps this can be shared). In-Person Marketing * [dependent if I am able to fill this position for the December Cohort) - January 12th, 2022, Dwellcome will be exhibiting & sponsoring at an in-person conference for Realtors in the Toronto (GTA) - Realtors are currently our primarily validated customer base - We have a booth that is limited to a table, chair, so I need to conceptualize a unique marketing strategy for what can be used to draw people to my table KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Creation of a social media guideline, design/template Strategic marketing plan best practices for social media marketing Marketing strategy for Conferences and Events Tracking of Analytics due to the success of social media marketing campaigns IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Lead Project Manager (Digital Social Media) Lead Project Manager (In-Person Marketing)* [dependent if I am able to fill this position for the December Cohort) (3) Digital Design Roles IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED English All projects will begin on a first-come, first-serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. December cohort - December 6 to January 21 January cohort - January 3 to February 18 February cohort - February 7 to March 25 TIME COMMITMENT PER STUDENT: 70 hours MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE? 5 Tom Pischel hello@dwellcome.ca

SOS Charging Solutions - Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: SOS is looking for assistance with their marketing. Prior to the pandemic lockdowns, SOS Charging Solutions was an event rental company. We provided mobile phone charging equipment to special events, across North America. Once servicing events was no longer an option, we began creating and selling web based Augmented Reality activations. The project we would like assistance with is creating marketing strategies and calenders for each offering. SOS Charging Solutions is an active member of the special event community, globally. Our Founder, Joel, is the leader of the International Live Event Association for Canada. We have an established customer base that we look forward to working with again, as live events such as conferences and conventions resume. SOS Web AR is a tech startup that is less than 2 years old. We are driven to become the most diverse team in tech and provide employment opportunities to those who are underrepresented in the technology ecosystem. We are a small, dynamic, fun, and hardworking team with a wealth of experience to pass on to an intern. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Building a marketing calendar for both arms of the business. Content creation for both arms of the business. Strategy for growing our e mail list. Lead generation strategy for marketing initiatives. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Marketing Coordinator Build brand awareness through various media outlets Work within various multimedia outlets to promote a product/service Present projects to leadership and work with them to strategize and improve according to their needs Work within a team of interns to collaboratively create lead generating campaigns Content generation Analytics Copywriting FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Completed 12 month content calendar. Lead generation strategy. Larger e mail distribution list. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI : (English/Français): Please note, you can select both EN + FR/Veuillez noter que vous pouvez sélectionner les deux EN + FR English All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 février February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 hours WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête. 2 PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Joel Olandesca EMAIL ADDRESS/ADRESSE E-MAIL: joel@soschargingsolutions.com

Raven Reads - Content Creation Project

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Raven Reads is an Indigenous subscription box that features books and giftware curated from Indigenous authors and entrepreneurs across North America. We are looking for a team of students to help with generate creative content that will help us improve our digital content library. A team of three students will conduct the following activities: Recording short videos for digital and social media channels for our accounts. Channels include but are not limited to TikTok, Facebook, Instagram, Twitter, Pinterest, and YouTube Help draft content such as blog posts and articles by researching existing content already available on the internet Sourcing user generated content online Plan and create engaging social and digital content to achieve client marketing goals KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Create creative briefings to complement our annual marketing plan Conduct scheduled social media video interviews with employees, influencers, partners, authors, and suppliers. Writing blogs and articles for our website Create digital content for our website and print content for inserts in our boxes IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Video content creation and editing Writing long-form content (articles, blog, newsletters) Writing creative briefings, and website content DELIVERABLES Video content for use in our social media channels and website Written blogs, articles, and newsletter content Miscellaneous content for use in print and digital media

Bookkeeping Matters - Online Training Course Development

PROJECT DESCRIPTION: We would like to develop an on-line training course that teaches "Legal Accounting" using PCLaw. KEY PROJECT ACTIVITES: Gathering relevant course design and content information from interviews with key stakeholders and previously recorded material. Assessing existing on-line training platforms and recommending the best platform for this course. Giving input on course design. Working with video editor to edit existing material. Assisting in developing first iteration of course (minimum viable product). Completing voice overs where necessary. We have lots of existing content to share, so the project wouldn't be starting from scratch. The bulk of the project would be course design and editing/refining rather than content creation. IDEAL ROLES & RESPONSIBILITIES: Market Researchers Content Creators Business Analysts Marketers

Grant Proposal Development for Women Empowerment Not-For-Profit

Meet the Motivators Inc., a non-profit organization dedicated to empowering young women and girls, seeks to enhance its grant acquisition process. The project aims to equip learners with the skills to identify and pursue grant opportunities that align with the organization's mission. Learners will collaborate with program directors and the development team to gather essential information and data for crafting compelling grant proposals. This project provides an opportunity for learners to apply their research, writing, and communication skills in a real-world setting. The goal is to develop a comprehensive understanding of the grant writing process and contribute to the organization's mission of making a significant impact on the lives of young women and girls in the community.